This project is a collection of designs made for an ad campaign I created for the skateboard company WELCOME. The campaign's central message, “ALL ARE WELCOME,” emphasizes the inclusive nature of skateboarding, highlighting how the sport transcends boundaries and welcomes individuals from all walks of life. Skateboarding, much like art, is a powerful form of self-expression, where creativity and personal style take precedence over traditional “rules.” This project celebrates the freedom within the sport, encouraging skaters to push the limits of what’s possible. The campaign was developed in parallel with my redesign of *Thrasher* magazine, which created a seamless synergy between the two projects. This allowed me to not only produce the poster and billboard designs but also integrate a magazine ad that fit cohesively into my custom-designed editorial layout. The combination of these two projects provided a unified visual and conceptual experience, reinforcing the campaign’s message across multiple platforms.
