This project was created in collaboration with UM Faculty Laureate, Stephen Fafulas, for his documentary project focused on Spanish-speaking Americans living in Mississippi. The goal was to develop a visual identity that subtly conveys the cultural richness of the Spanish-speaking community in MS without being too on the nose.
During the brainstorming phase, I was inspired by Aztec animal designs, particularly those featuring birds, which led me to explore a unique approach to representing both Aztec culture and Mississippi’s local heritage. I chose to create a custom Aztec-inspired design of the state bird, the mockingbird. Known for its ability to mimic the sounds of other birds and animals, the mockingbird became a powerful metaphor for language and communication being core themes of the project
The final design features a meticulously researched logo, supported by a thoughtfully chosen color palette inspired by Mississippi towns. The accompanying design elements and patterns further reinforce the connection to both the local culture and the Aztec heritage.
Additionally, a secondary logo was developed for branded merchandise, such as hats, incorporating the mockingbird design along with the phrase “Hecho En Mississippi” (“Made in Mississippi”). This secondary logo nods to the iconic “Hecho En Mexico” trademark, which uses an eagle to symbolize products made in Mexico, aligning with the project’s mission of celebrating and recognizing the cultural contributions of Spanish-speaking Mississippians.
I believe this project stands out as one of my strongest portfolio pieces due to the depth of research, cultural symbolism, and thoughtful design elements that come together to communicate a meaningful and impactful narrative.
